Frogg Toggs Announces Strategic Partnership with DeSL to Deliver PLM Solution

Frogg Toggs product management strategy

Frogg Toggs® has selected Discover e-Solutions (DeSL) to deliver Product Lifecycle Management (PLM) software technology. DeSL is a market leader in digital transformation solutions including integrated end to end PLM software for the retail, fashion, apparel, and footwear sectors.

As the world leader in waterproof outerwear, hunting and fishing wadewear, performance footwear, cooling products, and accessories, Frogg Toggs is challenged to remain flexible, responsive, and agile in all aspects of product creation and management. From concept to delivery, Frogg Toggs is focused on being the most dependable source to customers.

With so many channels, markets, and SKU’s, product management has always been a challenge and a segment that consumes considerable resources. We are excited to implement this resource saving technology into our product management strategy,” attests Will Fowler, President and Director of Marketing at Frogg Toggs. Fowler listed several key factors that led Frogg Toggs to the selection of DeSL as their PLM provider.

  • Simple and complete integration of technical, development, and design data onto a single, centralized digital platform
  • Low storage impact, cloud based software solution provides data access flexibility from multiple locations and platforms
  • Improve resource performance by providing streamlined processes, procedures, operational responsibility, workflows, and reduced redundancy between departments
  • Allows all resources to access real time data, communications, and progress during the product life cycle, allowing each department to plan for and complete product assignments more efficiently
  • Facilitates operational efficiency, internal cost savings, resource reallocation, and a more effective overall business model

With the signing now complete, DeSL is ready to begin the implementation process with Frogg Toggs’ team. DeSL looks forward to the continuous long term partnership with Frogg Toggs and is committed to supporting the brand’s ongoing technology improvements. To learn more, request a demo with a DeSL representative.


About Frogg Toggs

Frogg Toggs® was founded in 1996 with a core mission of providing affordable rainwear to the masses. They have held true to this concept in all product creations. If they cannot provide the most performance at the best price, they simply won’t make the product. Frogg Toggs have grown into the world’s largest manufacturer and distributor of waterproof outerwear, hunting and fishing waders, personal cooling products, footwear, and outdoor accessories.

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DeSL Launches Digital Approvals Dashboard

Fashion SamplingDiscover e-Solutions (DeSL) announces the launch of Digital Approvals Dashboard for fashion sampling. A key element of full digital transformation is the ability to vastly reduce the number of physical samples of either garments or materials. The efficiency this will bring companies, from both the demand and supply side, will be significant in terms of time to market and costs. This not only relates to the product development stages as currently managed by PLM solutions, but will also significantly improve procurement and selling business processes.

Imagine a world where finished product samples, trims, and new materials are approved through 3D models, and colors are approved without receiving a single lab dip or strike off.

DeSL has now created the ability for this to happen through its innovative Digital Approvals Dashboard.

Complete integration with critical path and workflow capabilities, the solution will enable users to push digital approval requirements and actions deep into the supply chain, covering all areas from initial product prototype, to bulk fabric deliveries.

The dashboard works with any specialist 3D vendor including, CLO, Browzwear, and Optitex to enable the web based visualization of virtual samples. In addition, the solution will enable interaction with the 3D models in a rich, and powerful, interactive environment.

From a color approval perspective, which is often overlooked as a key area for cost and efficiency improvements, the dashboard is fully integrated to DeSL’s Color Lifecycle Management™ module to enable real time digital color approvals.

All roles in the development process are involved in the dashboard. Factories and mills know what they have to do and when, and internal users are able to monitor progress in real time and interact with all areas in the supply chain.


Learn More About Digital Approvals Dashboard

This solution is a significant step forward in the ultimate end goal of full Digital Transformation for the fashion sector. By cutting out the current manual steps and physical fashion sampling which are so prevalent in the industry today and represent a significant problem in terms of cost, timescales and sustainability. To learn more, request a demo with a DeSL representative.

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Augusta Sportswear Increases Productivity with DeSL

Enterprise PLM Improves Augusta Sportswear productivityAugusta Sportswear Brands shares their success post launch of Discover e-Solution’s (DeSL) digital transformation solution including PLM.

Augusta Sportswear Brands implemented DeSL’s Product Lifecycle Management (PLM) after an extensive search of potential vendors. The brand needed a powerful solution to increase their speed to market and match their growing demands for new product development.

With the software implementation completed, Libby Trentadue, Sr. Product Line Manager at Augusta Sportswear Brands, expresses the benefits the software has provided, “DeSL is a major improvement from our outdated PLM system. Within the short time we have been using DeSL, we’ve already experienced an overall improvement in the organization of information. The Ai Plug-In allows us to turnover tech packs faster, and we have the capability to import worksheets from other styles, which is a major time saver.

DeSL’s PLM solution includes Fast Product Management (FPM), a configurable, grid like view allowing users to work from a single screen on a full collection of products. Trentadue elaborates, “Product Line Managers are able to see their entire portfolio, seasonal, or category assortment within just a few clicks, by using the FPM view. Product Development Managers can work on multiple styles without having to click into each unique style, it all populates within one window. DeSL couldn’t have been implemented at a better time for our team.

DeSL believes it’s important that all departments benefit from the different aspects of PLM to deliver true digital transformation to the entire enterprise. To learn more, request a demo with a DeSL representative.


About Augusta Sportswear Brands

Augusta Sportswear Brands is a leading designer, manufacturer, and marketer of innovative high performance activewear and spiritwear for teams, coaches, athletes, and fans. Together, the five brands – Augusta Sportswear, Holloway, Russell Athletic, High Five and now Pacific Headwear – combine to form the largest supplier of youth to adult team uniforms in the industry. Augusta is driven by a mission to inspire a physically fit lifestyle, healthy families and connected communities.

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Gerson & Gerson Partners with DeSL

Software for dress design for Gerson and GersonGerson & Gerson partners with Discover e-Solutions (DeSL) to greatly improve accuracy through the implementation of DeSL’s Digital Transformation PLM Essentials package.

Founded in 1935, Gerson & Gerson is a family owned fashion brand, specializing in girl’s apparel. With its sights fixed on moving towards the future, Gerson & Gerson set out to partner with a software vendor offering a configurable solution to meet their specific needs.

In order to survive in a post COVID 19 era, brands must fundamentally change business operations towards a digital approach, which is exactly what Gerson & Gerson did. When asking Barbara Zeins, President at Gerson & Gerson, why she chose DeSL she said, “If the past 9 months have taught us anything, it is that accurate information is the heart of our business and that our success depends on everyone having access to it.” Zeins goes on to explain, “While a technology spend was not really on our radar in what has been an extremely challenging year, DeSL’s configurable software hits most of our long standing pain points and promises to reduce waste, improve speed, and allow tracking of remote teamwork with a high degree of accuracy. The entire product development team at Gerson & Gerson is excited to get started!

DeSL’s Essentials package includes, PLM, Ai Plug-In, PO Management, and 3D integration features. This package is one of three digital transformation packages DeSL offers in addition to the standalone modules.

DeSL looks forward to the continuous long term partnership with Gerson & Gerson and is committed to supporting the brand’s successful implementation. To learn more request a demo with a DeSL representative.


About Gerson & Gerson

Family owned since 1935, Gerson & Gerson has been bringing the joy of a new dress to girls around the world. To this day, they adhere to their founder’s philosophy: Make the best product possible, never sacrifice quality and maintain affordable prices. The company’s goal is to make daughters and girls everywhere feel beautiful, whimsical and above all confident.

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Adobe and DeSL are Ready for a New 2021

Adobe Illustrator Plug-InDiscover e-Solutions (DeSL) updates its Adobe Illustrator Plug-In software for Creative Cloud 2021.

DeSL recognizes that not all fashion companies are ready to move to 3D modelling and will still retain and use the ever popular Adobe suite of design products. The Adobe Plug-In remains a key part of DeSL’s Digital Transformation Platform with the aim of reducing the time taken for the design and development of new products and improving the efficiency of seamless communication between brands and factories.

In addition to making the DeSL’s plug-in CC 2021 ready, the company has extended the core functionality of its unique and powerful integration to Adobe Illustrator.

The updated plug-in platform builds on the abundance of existing features such as:

  • Single process to release product design and tech pack details direct to factories from the Illustrator workspace
  • Advanced templates to import BOM’s, graded specifications and construction details directly into Illustrator from reference and similar styles
  • Seasonal color palette support
  • Ability to manage multiple BOM versions
  • Create new materials and trims without the need to return to the PLM system to process
  • Automatic image version control
  • Works with design teams using either macOS or Windows

One of the key objectives of the DeSL Adobe Illustrator Plug-In is to enable design teams to perform the majority of their work from within the Illustrator workspace and let the system automatically handle all the communications inside and outside of their organization via DeSL’s PLM solution. This time savings are vast and according to customers reliably point to a 25% decrease in time taken for product design and development.

To learn more about the Adobe Illustrator Plugin-in, click here to request a demo with a DeSL representative.

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Motherhood Maternity Announces Contract Renewal with DeSL

Product development workflow with Motherhood MaternityDiscover e-Solutions (DeSL) is pleased to announce the renewed software solutions contract with Motherhood Maternity after six years of successful partnership.

Motherhood Maternity, founded in 1982, is the leading designer and one of the most prominent retailers of maternity apparel in the United States. The customer centric brand is devoted to being a resource for mothers and has been successfully voted best maternity clothing brand by Ovia Family Awards, as well as what to expect in 2020.

In 2014, the company launched DeSL’s Product Lifecycle Management (PLM) tool to strengthen the overall product development workflow, improve accuracy and automate processes, all while maintaining a leadership position in the maternity apparel sector.

“For the past six years, we have been successfully partnering with DeSL to guide and support our product development process from raw materials, fabrics and trims to overall style creation,” said Marla Ryan, Brand President, Motherhood Maternity. “The highly customizable platform, is our true north and allows us to have one centralized tool to successfully manage our end to end product development for both our brands, Motherhood Maternity and A Pea in the Pod.”

Recently, the fashion industry has taken a devastating impact from COVID 19, and brands are being forced to accelerate the necessary advancements that must happen in order to survive. “At DeSL, we have always understood the need for accelerated software solutions to encapsulate all stages of product design and development for our customers,” said Colin Marks, CEO, DeSL. “And, with that tool, there is also the promise to deliver a highly devoted level of service support to our partners, like Motherhood Maternity, to guarantee success.”

DeSL looks forward to the continuous long term partnership with Motherhood Maternity and is committed to supporting the brands ongoing improvements to its product development workflow and digital transformation efforts. To learn more, request a demo with a DeSL representative.


About Motherhood Maternity

Motherhood Maternity is a dedicated resource for supporting women as they go through their pregnancy journey to motherhood by building a strong sense of community. Since 1982, Motherhood Maternity® and its sister brand, A Pea in the Pod®, has specialized in being the world’s largest designer and retailer of maternity and nursing apparel and accessories. Motherhood Maternity honors our heroes and offers a 10% merchandise discount to teachers, first responders and active duty military personnel, veterans and family members. To learn more, visit or follow Motherhood Maternity on Facebook and Instagram.

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How Digital Transformation is Fundamentally Changing the Fashion Industry

DeSL x WhichPLM: Digital Transformation in Fashion

Many fashion companies have already invested in fashion information technology by deploying PLM solutions. These methods are no longer sufficient to deliver what is required today. Progressive companies are now realizing that they must fundamentally change the way they have previously operated. Here, in the form of an internal Q&A conducted by WhichPLM, DeSL has provided their answers to some burning questions on the topic. To better understand their approach to digital transformation Colin Marks, Pam Peale, and Leo Sillence share their thoughts.

Click here to read the Q&A

Fashion Information Technology WhichPLM


About WhichPLM

A digital magazine dedicated to news, opinion and insight into the full spectrum of product development solutions for the retail, footwear and apparel industry. The WhichPLM group has been delivering the latest daily technology news and insights on the subject of PLM (Product Lifecycle Management), and more recently ERP (Enterprise Resource Management). We examine, evaluate and report on a broad range of technology solutions including: the VOC (Voice of the Customer), Trend, Planning, 2D CAD/CAM, 3D Virtual Reality, A.R, PLM, DAM, PIM, ERP, IOT Digital Printing, and a host of other fashion related technology solutions that can be found in a typical fashion retailer, brand, wholesaler, agent or manufacturer.

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DeSL Launches Interactive 3D Platform

3D Platform launch with digital fashion softwareDiscover e-Solutions (DeSL) announces that it has completed the development of its unique, web based, interactive 3D modeling platform which can work with any 3D software provider.

A key requirement for Product Lifecycle Management (PLM), and digital technology overall, is the ability to work with virtual products, samples, and digital approvals. DeSL’s new technology is so powerful it can stream multiple 3D models simultaneously. This enables users to have side by side visualization of virtual products and provide a rich and compelling interactive experience.

In addition to creating DeSL’s innovative 3D tech packs, this 3D platform launch will enable users to,

  • Quickly prototype product changes such as different colors and materials.
  • Present compelling 3D collections to prospective customers over the internet and take sales orders and feedback.
  • Perform product approvals/rejections with the ability to annotate models and relay to vendors in real time.
  • Host real time, interactive product reviews with multiple users from all over the globe simultaneously.
  • Drag and drop 3D product models to quickly create lines and collections.

The 3D platform is an integral part of DeSL’s overall digital platform and extends into key PLM, procurement, and sales business processes. It is designed specifically to enable companies take full advantage of the latest digital technology. Changing the way they operate today in order to drive growth and efficiency in existing and new markets.


Learn More About DeSL’s 3D Platform

The DeSL’s 3D digital fashion software launch is changing the way brands view and interact with collections. To learn more, request a demo with a DeSL representative.

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Cotton Heritage Adopts DeSL’s Digital Platform

Cotton Heritage retail supply chain management

Discover e-Solutions (DeSL) teams with Cotton Heritage to provide a strong digital solution to support their retail supply chain management and company growth goals.

Cotton Heritage is a premier apparel blanks provider based in Los Angeles, California. With over 35 years of experience in the industry, they are a mill direct, WRAP Certified company that is committed to creating ethically produced garments with superior printability.

Patrick Novak, Chief Operating Officer, at Cotton Heritage says, “With technology playing an increasingly critical role in every aspect of business, we recognized that we needed to implement a digital solution to ensure our product development team and our factories are more communitive and organized.” The DeSL software solution will improve the collaboration internally and with vendors. Especially during this time of growth for Cotton Heritage, each department will benefit from increased visibility to product details.

Cotton Heritage worked with external consultants and performed a rigorous selection process. When discussing their decision on the right software to implement for their end to end digitalization needs, Novak adds, “DeSL is the solution that brings together product ideation, development and deployment, and change management to help support our company growth.”

The company selected DeSL’s Digital Transformation, Business Essentials Package including Product Lifecycle Management (PLM) and P.O. Management and is safely deploying it through remote implementation. The DeSL team is thrilled to partner with them and offer industry best practices.

DeSL looks forward to seeing Cotton Heritage’s future growth and expansion. To learn more about DeSL’s software solutions and remote implementation, request a demo with a DeSL representative.


About Cotton Heritage

Cotton Heritage is an international company with expertise that extends from decades of providing our customers with premium quality apparel blanks. We are a mill direct, WRAP Certified company that is committed to creating ethically produced garments with superior printability.

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Tank Stream Design End to End Digital Transformation

Digital Transformation for fashion brand Tank Stream Design

Discover e-Solutions (DeSL) partners with Tank Stream Design as they continue their innovation journey.

Founded over 20 years ago, Tank Stream Design has been one of Australia’s leaders in resort wear, outdoor lifestyle apparel, and giftware. The already innovative company knows the importance of an all encompassing approach to digital transformation, which is why they have chosen DeSL’s software to provide an end to end solution. DeSL’s modules will form the backbone that links all their fashion departments and business processes together, from design through product development, sourcing, and into sales.

Tank Stream Design wants to leverage technology in order to drive growth and efficiency and have already invested in ERP, B2B, and B2C. However, they lacked a web based, real time solution which would deliver full digital transformation from initial product concept, to procurement and finally through to sales and marketing. From DeSL’s extensive suite of software solutions, Tank Stream Design selected, Product Lifecycle Management (PLM), P.O. Management, Product Information Management (PIM), and BI Reporting, to expand their capabilities and integrate all new and pre existing software.

James Neumann, CEO and Founder, commented, “Tank Stream Design of Australia has chosen DeSL as the software to streamline our ‘Design to Market’ process. Tank Stream is a perfect candidate for software modules such as PLM as we constantly struggle with the inefficiencies and inaccuracies of working in multiple software applications and spreadsheets across all departments.” He continues by saying, “After an extensive search, and receiving demonstrations by all major PLM providers, our research team found DeSL to be a holistic solution for our end to end ‘Design to Market’ cycle. Equally as important, we found DeSL’s software simple to navigate, allowing easy buy in from our team of users. DeSL has a team of true professionals who are a pleasure to work with, are very knowledgeable in the PLM space, and are not playing catch up like many of its competitors.”

Neumann sums it up for DeSL and Tank Stream Design when he says, “We can’t wait to finish the project and realize the benefits that the software will bring to the business.” With DeSL’s software and guidance, Tank Stream Design will achieve massive efficiency gains from a digital transformation perspective.


About Tank Stream Design

From humble beginnings over 20 years ago, Tank Stream Design has become a leader in supplying resort wear, giftware and outdoor lifestyle apparel in Australia, with retailers worldwide including New Zealand, United States, Caribbean, Japan and Canada. At Tank Stream Design they design, source, and distribute a vast range of quality apparel, headwear and resort products under our family of brands. Their apparel and resort products in particular have been uniquely developed, enabling us to personalize each design to a specific store location.

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