Holistic Approach to Color Management for the Retail, Fashion, Apparel, and Footwear Industries
Color Lifecycle Management™ (CLM) represents a brand new paradigm in the management of colors for fashion and footwear products. Colour is one of the key decision making criterion when consumers select products to purchase. Traditionally, enterprise solutions such as ERP and PLM treat colour as a simple attribute of a product. These systems do not provide the management or scientific tools to ensure that a selected colour is what will be delivered. DeSL’s Color Lifecycle Management solution resolves this issue, enabling real time communication of colour concept and specification, between brand, agent, and mill.
CLM starts with ensuring that the appropriate colour is selected from the outset and manages all aspects of development, collaboration, and quality assurance right through to product final sale, either in store or on a website.