August 19, 2019

Augusta Sportswear Brands Signs with DeSL

by DeSL in News

Sportswear software for Augusta Sportswear Brands

DeSL is pleased to announce its partnership with Augusta Sportswear Brands. Founded in 1977, Augusta Sportswear Brands is recognized as a top name for designing, manufacturing, and producing full lines of performance and athletic apparel and uniforms.

The growing demand for new product development and faster speed to market pressure led Augusta Sportswear Brands to seek out a robust PLM for sportswear software solution to fit its increasing requirements. After an exhaustive search of potential vendors, DeSL was selected as a partner. The implementation encompasses a wide set of tools beginning with DeSL’s Product Lifecycle Management and is backed by Supplier Relationship Management, Enterprise Business Intelligence, and Ai Plug-in modules.

Upon signing Elicia Riley Dorn, Director of Product Design, stated, “We are very excited about our new partnership with DeSL. The process of looking for a new PLM solution began when we realized our current system couldn’t handle our needs as a rapidly growing company. DeSL’s PLM is equipped with tools such as Adobe Plug-in, line planning, and supplier relationship management—to name a few—that will allow us to become faster and more collaborative both internally and externally.” Libby Trentadue, Sr. Product Line Manager, followed up, “And when we are ready to grow PLM into other teams, within our business, we can work directly with DeSL versus finding another source.”

DeSL’s complete PLM solution delivers a true web based, real time, collaborative framework specifically aimed at reducing development time. With the signing now complete, DeSL is ready to begin the strategic implementation process with Augusta Sportswear Brands’ team.

DeSL is revolutionizing the way Augusta Sportswear Brands approaches the design and development processes. To learn more about DeSL’s sportswear software solutions and how your business can benefit, request a demo with a DeSL representative.


About Augusta Sportswear Brands

Augusta Sportswear Brands is a leading designer, manufacturer, and marketer of innovative high performance activewear and spiritwear for teams, coaches, athletes, and fans. Together, the five brands – Augusta Sportswear, Holloway, Russell Athletic, High Five and now Pacific Headwear – combine to form the largest supplier of youth to adult team uniforms in the industry. Augusta is driven by a mission to inspire a physically fit lifestyle, healthy families and connected communities.