DeSL is a global business solutions company delivering integrated web-based software for the Fashion, Apparel, Textile, and Footwear sectors. Headquartered in Cardiff, Wales, with locations in New York, NY, San Francisco, CA, and Istanbul, Turkey, DeSL has been developing business critical solutions since 2002. The experienced sales and implementation teams, consisting of industry veterans, are equipped to effectively deliver solutions for individual businesses.

With clients around the globe, DeSL has completed implementations worldwide including the following locations: Sri Lanka, China, Thailand, Philippines, Japan, UK, Vietnam, Cambodia, Morocco, Bangladesh, Western Europe, USA, and Scandinavia.

Cardiff, Wales

Cardiff, Wales

New York

New York, NY

San Francisco

San Francisco, CA

End-to-End Digital Transformation

Enabling companies to transform their current business processes into a purely digital eco-system reaching deep into the supply chain.

Fashion First

DeSL’s solutions were developed by industry experts specifically for the Fashion, Apparel, Textile, and Footwear sectors.

Unique Workflow

DeSL delivers a flexible workflow enabling brands to closely monitor critical processes in every individual organization.

Made for You

Flexibility to scale from the smallest to the largest enterprise with Made for You standalone modules.

DeSL’s software is 100% web-based and developed using Microsoft.Net. Users can access the software using any Internet connection either in the office, at home, from mobile devices, or even when traveling. DeSL’s core database is Microsoft SQL Server, which is scalable from the smallest to the largest implementation with tens, hundreds, or thousands of simultaneous users. DeSL software includes cross platform desktop clients, mobile applications, and supports all modern web browsers.

DeSL also offers a true multi-tiered architecture, enabling the installation of solutions on single or multiple servers to give the assurance of true scalability and the ability to distribute processing power.

Newly developed technology operates in a true service-oriented architecture manner to enable users to connect to third parties, customers, suppliers, partners, and use external services such as, credit card processing via XML Web Services. DeSL can host a customized software platform to operate an on-demand solution through our software as a service (SaaS) model.

Implementation Services

When purchasing a software solution from DeSL, clients are not only getting the best software for their sector, but are matched with experts who understand the specific needs of the industry. The implementation team works with clients to formulate the best approach for each project by defining requirements from all parties and manage the entire process through completion, followed up by in-depth training. DeSL’s support team is always available for needed assistance after launch.

Critical Path Management

The critical path activities are completely user defined and can be setup to match your development requirements exactly, covering all product types such as finished products, fabrics, raw materials, and trims.

The solution also comes with a ‘predictive engine’ which enables users to see potential issues before becoming real problems. Common issues like fabrics being late and the impact that will have is highlighted by the system along with the ability to select alternatives.

Referral Program

Enjoy financial rewards for delivering business opportunities to DeSL.

Partner Program

Improve your business opportunities by gaining access to the latest technology solutions.

Meet the team

Colin Marks

Colin Marks

Chief Executive Officer

Co-Founder and CEO, Colin is responsible for business strategy and direction in sales, marketing, and development.

Dave Richards

Dave Richards

Corporate Director

Co-Founder and Director, Dave is responsible for large parts of DeSL’s system design, managing, and implementing projects.

Craig Rees

Craig Rees

Chief Technology Officer

CTO and lead software engineer, Craig drives the direction and development of DeSL's solutions.

Pam Peale

Pam Peale

VP of Global Sales and US PLM Operations

Pam leads DeSL's sales team with vast industry experience and a fashion and apparel educational background.

Leo Sillence

Leo Sillence

Senior Sales Executive, UK and Europe

Leo drives DeSL’s business growth in both new, and established, markets throughout the UK and Europe.

Julian Mussi

Julian Mussi

Vice President of Business Solutions

Julian's extensive experience in colour workflow practices and software development, helps guide his efforts to provide clients with innovative solutions to accurately communicate colour.

Career Opportunities

DeSL focuses on developing software to improve and optimize processes for the fashion, apparel, textile, and footwear sectors. Occasionally we have job openings, and are committed to growing a skilled and collaborative team. Opportunities include sales and marketing, business consultants, and technical development. All applicants must bring a positive, fun attitude to the team environment. If you wish to be part of the team, please send us a copy of your C.V. for consideration. Email