Varsity Brands Expands Long-Standing Partnership with DeSL to Drive Greater Efficiency and Standardization Across Divisions
(San Francisco Bay Area, California, May 5, 2026) Discover e-Solutions (DeSL), a leading provider of Product Lifecycle Management (PLM) and digital transformation solutions, today announced the expansion of its partnership with Varsity Brands. Building on a relationship that began in 2017, the new agreement extends DeSL’s platform across additional business units and functionality.
Since first implementing DeSL in 2017 to support product development operations, Varsity Spirit, a division of Varsity Brands, has leveraged the platform to drive greater efficiency and visibility. The expanded rollout now extends across Varsity Brands and its divisions, including Varsity Spirit and BSN SPORTS, further standardizing processes across the organization.
"By expanding our partnership with DeSL, we are strengthening collaboration across teams and suppliers, improving visibility into development milestones, and streamlining the management of quotes, samples, and product data.”
- Kevin Boleware, Senior Vice President of Manufacturing, Procurement and Product Development at Varsity Brands
The broader platform rollout includes DeSL’s PLM, Quality Management, Color Lifecycle Management (CLM), and Purchase Order (PO) Management solutions. In this next phase, Varsity Brands will also extend platform access to key suppliers, enabling improved collaboration for quote management and sample requests. Increased supplier connectivity will reduce manual workflows, improve visibility, and accelerate decision making.
This expansion reflects a continued focus on operational excellence and innovation.
Varsity Brands is a leading, vertically integrated provider of comprehensive customized products, innovative solutions and elevated experiences designed to build community and empower millions of young people each year through sport and spirit. Through its primary divisions, BSN SPORTS and Varsity Spirit, the company serves schools, coaches and athletes across team sports, cheer, dance, performing arts and yearbook in K–12, collegiate and club programs nationwide. Guided by a servant leadership culture, Varsity Brands is In the Game for Good. Learn more at www.varsitybrands.com.
DeSL looks forward to supporting Varsity Brands as it advances product development and strengthens supplier collaboration. For more information request a demo.
-
Haddad Brands Steps into Digital Transformation
DeSL partners with Haddad Brands as they take their first steps into digital transformation with DeSL’s Digital Color Approvals.
-
Inside Our PLM Innovation Breakfast in London
Retail leaders gathered in London to explore how Product Lifecycle Management is becoming the strategic core of modern retail, from...
-
Digital Print Color Approvals for Faster Development
DeSL supports digital print approvals, bringing prints and strike-offs into the workflow for faster product development.
