DeSL is a global business solutions company delivering integrated web-based software for the Fashion, Apparel, Textile, and Footwear sectors. Headquartered in Cardiff, Wales, with locations in New York, NY, and San Francisco, CA, DeSL has been developing business critical solutions since 2002. The experienced sales and implementation teams, consisting of industry veterans, are equipped to effectively tailor solutions for individual businesses.

DeSL’s software solutions wide-range of business processes include, Product Lifecycle Management (PLM), Color Lifecycle Management™ (CLM), Digital Planning Boards, Adobe Illustrator Plug-in, Supplier Relationship Management (SRM), Enterprise Resource Planning (ERP),  and more.

With clients around the globe, DeSL has completed implementations worldwide including the following locations: Sri Lanka, China, Thailand, Philippines, Japan, UK, Vietnam, Cambodia, Morocco, Bangladesh, Western Europe, USA, and Scandinavia.

Cardiff, Wales

New York, NY

San Francisco, CA

End-to-End Solutions

DeSL can cover the entire supply chain from product design, planning, and procurement through to warehouse management, e-commerce, sales, stores, and finance management.

Fashion First

DeSL’s solutions were developed by industry experts specifically for the Fashion, Apparel, Textile, and Footwear sectors.

Unique Workflow

DeSL delivers a customized workflow to enable brands to closely monitor the key detail processes in every individual organization.

Flexible Architecture

Service-oriented architecture enables brands to readily integrate their processes to those of customers, suppliers, and partners.

Versatile Implementation

All of DeSL’s software solutions have been designed to be ‘best-of-breed’ applications and can be implemented collectively or individually.

Trusted Technology

All software has been developed using enterprise level .NET framework by Microsoft.

DeSL’s software is 100% web-based and developed using Microsoft.Net. Users can access the software using any Internet connection either in the office, at home, from mobile devices, or even when traveling. DeSL’s core database is Microsoft SQL Server, which is scalable from the smallest to the largest implementation with tens, hundreds, or thousands of simultaneous users. DeSL software includes cross platform desktop clients, mobile applications, and supports all modern web browsers.

DeSL also offers a true multi-tiered architecture, enabling the installation of solutions on single or multiple servers to give the assurance of true scalability and the ability to distribute processing power.

As a Microsoft Gold partner, DeSL can ensure all software source code has been independently tested and verified.

Newly developed technology operates in a true service-oriented architecture manner to enable users to connect to third parties, customers, suppliers, partners, and use external services such as, credit card processing via XML Web Services. DeSL can host a customized software platform to operate an on-demand solution through our software as a service (SAAS) model.

Implementation Services

When purchasing a software solution from DeSL, clients are not only getting the best software for their sector, but are matched with experts who understand the specific needs of the industry. The implementation team works with clients to formulate the best approach for each project by defining requirements from all parties and manage the entire process through completion, followed up by in-depth training. DeSL’s support team is always available for needed assistance after launch.

Critical Path Management

DeSL’s critical path management functionalities equip project managers with the right tools to plan ahead, properly allocate resources, and continuously monitor the timeline and schedule. Tightly integrated with the rest of the system, critical path management is a collaborative workflow tool used to automate your business process by defining key tasks and dependencies, assigning user responsibility, and identifying timeframes. This increases efficiency, improves productivity, reduces uncertainty, and ensures deadlines will be met.

The critical path activities are completely user defined and can be setup to match your development requirements exactly, covering all product types such as finished products, fabrics, raw materials, and trims.

The solution also comes with a ‘predictive engine’ which enables users to see potential issues before becoming real problems. Common issues like fabrics being late and the impact that will have is highlighted by the system along with the ability to select alternatives.

Referral Program

Enjoy financial rewards for delivering business opportunities to DeSL.

Partner Program

Improve your business opportunities by gaining access to the latest technology solutions.

Meet the team

Colin Marks

Chief Executive Officer

Co-Founder and CEO, Colin is responsible for business strategy and direction in sales, marketing, and development.

Dave Richards

Corporate Director

Co-Founder and Director, Dave is responsible for large parts of DeSL’s system design, managing, and implementing projects.

Craig Rees

Craig Rees

Chief Technology Officer

CTO and lead software engineer, Craig drives the direction and development of DeSL's solutions.

Pam Peale

Director of Sales, North America

Pam leads DeSL's sales team with vast industry experience and a fashion and apparel educational background.

Leo Sillence

Leo Sillence

Senior Sales Executive, UK and Europe

Leo drives DeSL’s business growth in both new, and established, markets throughout the UK and Europe.

Luis Velazquez

Director of Business Consultancy

Luis has a broad knowledge of the fashion industry and the technology behind it, he works alongside clients during software implementations and follow-up support.

Julian Mussi

Vice President of Business Solutions

Julian's extensive experience in colour workflow practices and software development, helps guide his efforts to provide clients with innovative solutions to accurately communicate colour.