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Lafayette 148 Selects DeSL’s Product Lifecycle Management Solution


New software offers an effective product development solution for the brand

Cardiff, United Kingdom  (January 29th 2016) — Lafayette 148 New York today announced its selection of DeSL’s PLM and Adobe Illustrator Integration solutions to streamline the growing , upscale women’s clothing brand’s management of product development.

Lafayette 148 will utilize DeSL’s global experience, range of functionality, ease of use, and flexibility to assist the brand in meeting its business goals.  Lafayette 148 New York will implement a variety of DeSL’s functional offerings including: Line Planning, Visual Merchandising, Story Boards, Adobe Illustrator Integration, Tech Pack Management, Product Management, Critical Path Management, Costing and Samples.  Each will help to centralize information as well as simplify the brand’s communication with vendors.

DeSL is a leader in web-based solutions for the fashion, retail and e-tail industry, and we are excited to integrate their solutions into our practices,” said Deirdre Quinn, President and CEO of Lafayette 148 New York.   “After an extensive vendor search and selection process, we found DeSL to be dynamic, intuitive, and their staff easy to work with, making them an ideal partner for Lafayette 148 New York.”

Marc Friedman, Vice President of Sales for DeSL commented, “Following their comprehensive vendor selection process, we were absolutely thrilled that Lafayette 148 New York selected DeSL as their PLM vendor.  We look forward to delivering an indispensable, cost/time saving PLM system for Lafayette 148 and becoming an increasingly valued business partner.”

About Lafayette 148

Lafayette 148 New York creates collections for sophisticated, confident women. Produced with the finest European fabrics and expert craftsmanship, our enduring designs are renowned for their exceptional fit and quality. With extensive styles and unique versatility, we give you the pieces you need to discover a new you with each collection.

Our vertical, integrated structure allows for a production turnaround unparalleled in the industry, as well as the flexibility to achieve the creative visions of Team 148. It enables us to not only accommodate large production orders, but also special orders and custom fits for individual clients.

At the heart of Lafayette 148 New York is a global team with a wide range of expertise and a strong entrepreneurial spirit. Founded in 1996 by Shun Yen Siu, Deirdre Quinn, and Ida Siu, Lafayette 148 fuses the energy of its cosmopolitan New York roots with strong Chinese heritage resulting in a unique fusion of East and West.

Our namesake Manhattan street address is home to our company’s headquarters, where our design studio, showroom, merchandising, brand communication, and sales departments thrive together under one roof. Our New York team works seamlessly with our talented team of artisans in Shantou, China resulting in an alluring combination of craftsmanship with modern, minimal designs.

Our hands-on approach brings an expert eye to every aspect of production, from conception through creation. A highly skilled team of experienced patternmakers produce each design with precision and care, and the collections are created using the finest, globally sourced leathers, cashmeres, cottons, and wools.


About DeSL

DeSL is a global company delivering integrated, web based end to end solutions for the Fashion, Apparel, Footwear, Retail/E-Tail and Textile sectors.  Applications include PLM, ERP, SRM and PIM/E-Commerce modules, designed specifically for fashion & footwear companies operating in retail/e-tail, wholesale and manufacturing sectors. DeSL is also one of the few companies to deliver solutions built entirely using the Microsoft.Net framework.

The company is head-quartered in the UK, with offices in New York & Turkey.  DeSL has been delivering solutions to the fashion industry since 2002. Customers include some of the world’s most renowned fashion brands, retailers and largest fashion manufacturers.  DeSL has a global customer base covering United Kingdom, United States, Western Europe, China, Sri Lanka, Cambodia, Mauritius, Turkey, Bangladesh and New Zealand.

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