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Genesco’s Branded Group Selects DeSL’s Product Information Management and Supplier Management Solutions

New software offers effective solutions for product information for multi-channel selling, increased supplier visibility and purchase order management for the company

Cardiff, United Kingdom  (March, 31st 2015) — The Genesco Branded Group today announced its selection of DeSL’s PIM, SRM, and Adobe Illustrator Integration solutions to streamline the growing company’s management of product information.

Genesco’s Branded Group will utilize DeSL’s solutions to streamline complex product development and sourcing processes. DeSL’s functional offerings include: Product Information Management for the multi-channel selling environment, Adobe Illustrator Integration, Critical Path Management, Supplier Relationship Management, Purchase Order Management and Vendor Compliance.  Each will help centralize information as well as simplify its communication with vendors.

“With our industry leading brands and rigorous processes, we need a solution that is dynamic, intuitive, and easy to work with,” said Andy Gilbert, president of Genesco Licensed Brands. “We chose DeSL, as they are a leader in web-based solutions for the footwear and fashion industry. We look forward to integrating their solutions into our practices.” Marc Friedman, VP North America, DeSL commented, “Following their highly competitive and comprehensive vendor selection process, we were absolutely thrilled that the Genesco Branded Group selected DeSL as its PIM/SRM vendor.  We look forward to delivering an indispensable system for Genesco and becoming a valued business partner.”

About Genesco (NYSE – GCO)

Genesco Inc., a Nashville-based specialty retailer, sells footwear, headwear, sports apparel and accessories in more than 2,820 retail stores throughout the U.S., Canada, the United Kingdom and the Republic of Ireland, principally under the names Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys, Schuh, Lids, Locker Room by Lids, Johnston & Murphy, and on internet websites,,,,,,,,, ,, and  In addition, the Company sells wholesale footwear under its Johnston & Murphy brand, the licensed Dockers brand, SureGrip, and other brands, and operates the Lids Team Sports team dealer business. Genesco’s Branded Group includes Johnston & Murphy and Genesco Licensed Brands.

About DeSL

DeSL is a global company delivering integrated, web based end to end solutions for the Fashion, Apparel, Footwear and textile sectors.  Applications include PLM, ERP, SRM and PIM/E-Commerce modules, designed specifically for fashion & footwear companies operating in retail, wholesale and manufacturing sectors. DeSL is also one of the few companies to deliver solutions built entirely using the Microsoft.Net framework.

The company is head-quartered in the UK, with offices in New York, Shanghai & Turkey.  DeSL has been delivering solutions to the fashion industry since 2002. Customers include some of the world’s most renowned fashion brands and largest fashion manufacturers. DeSL has a global customer base covering United Kingdom, United States, Western Europe, China, Sri Lanka, Cambodia, Mauritius, Turkey, Bangladesh and New Zealand.

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